Everyone's ideas get typed into a computer, and therefore there's an automatic
transcript of the session. No need for anyone to take minutes. No chance of bias
or, er, selective amnesia by the person taking the minutes.
Unique ranking stage
Sessions can have a ranking stage where everyone gives a score to each idea.
The system then adds the scores together and gives an entirely fair and accurate
indication of the popularity of each idea.
Democracy in action, part 1
It's harder for more extrovert types to "shout down" shyer participants
(or more junior members of staff) when everyone can type at the same time.
Democracy in action, part 2
Sessions can be made anonymous. You can prevent participants from seeing
who's the author of each idea.
Democracy in action, part 3
Everyone gets to vote for each idea. (And we recommend that you do
allow people to vote for their own ideas, though you can turn this off
if you want to.)
Anywhere in the world
Matchpeg Brainstorming is entirely browser-based. Nothing gets installed on your computer.
Participants can take part in a session from any computer with an
internet connection. No travel, no booking of meeting rooms.
Integration with MindManager
Matchpeg Brainstorming integrates with Mindjet's MindManager.
You can download an add-in which imports a Matchpeg Brainstorming session
directly into MindManager as a new Mind Map document.
Matchpeg Brainstorming obviously provides comprehensive reports about its sessions:
everything from a simple transcript to ranked lists of the most popular ideas, to complex
breakdowns of who gave which score to each idea.
The reports include participant activity, showing Matchpeg's (in)famous
Narcissism and Generosity ratings.
These tell you who's most supportive of other people's ideas, and who's keenest on the sound of their
Team building and evaluation
Canny managers use Matchpeg Brainstorming even when they're not particularly interested
in the results of the session itself.
Matchpeg's reports show how well a team works together, and the interaction between team
So, even if a session doesn't produce ideas which will make your company worth billions,
it encourages team co-operation and tells you how well a team is working together.
Time limits vs. suggestion boards
Matchpeg Brainstorming sessions usually have a time limit, to introduce
that little element of pressure under which creativity thrives.
However, you can also use Matchpeg Brainstorming to create open-ended
sessions which can be used as ongoing discussion forums or suggestion
For example, you can run a week- or even month-long session via your intranet,
about products, or strategy, or even where to hold the Christmas party. You
then have the option of using the ranking stage to get everyone to vote on
Matchpeg Brainstorming is approximately 5,932 times cheaper than
hiring management consultants to revolutionise your business.